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Ebook Inside the Bottle: People, Brands, and Stories by Arthur  Shapiro read! Book Title: Inside the Bottle: People, Brands, and Stories
The author of the book: Arthur Shapiro
Edition: AM Shapiro & Associates LLC
Date of issue: October 1st 2016
Loaded: 2129 times
Reader ratings: 4.8
ISBN: 0997618108
ISBN 13: 9780997618105
Language: English
Format files: PDF
The size of the: 26.13 MB
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Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry’s leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro’s experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It’s about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It’s about how a successful industry has evolved and been fashioned.


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